Production Companies
Market Positioning and Competitive Strategy
Strengthen Market Position to Compete in an Evolving Industry.
Coleman Moser’s market positioning service provides production companies with strategic insights into competitive landscape analysis and branding. By identifying target audiences and optimizing brand messaging, we enable clients to build a strong market presence, ensuring their productions achieve visibility and differentiation within an increasingly crowded industry.
60% of indie films lack clear brand differentiation.
Majority of independent films struggle to establish unique market identities.
Percy & Warren, October 2024
Competition from streamers rose by 35% in 2023.
Increased streamer production has made indie visibility more challenging.
Screen Report, October 2023
65% of producers seek global market insights for expansion.
Independent producers are increasingly prioritizing international market entry strategies.
British Screen Forum, September 2024
Independent UK producers face fierce competition from global players, particularly U.S.-based streaming giants with deep pockets. This saturation has pressured local companies to refine their branding and find strategic pathways to build audience loyalty. Without a strong market position, many UK producers struggle to distinguish their content, resulting in reduced audience engagement and limited international reach. Coleman Moser’s Market Positioning and Competitive Strategy service offers comprehensive competitive analysis, global expansion advisement, and branding support to help clients gain a competitive edge. Through data-driven audience segmentation and targeted messaging, production companies can enhance their visibility and relevance, solidifying their brand while increasing international market potential.